Marketing Cloud Email Marketers (EEB101)
- Log in to the Marketing Cloud.
- Create an email using our newest application, Content Builder.
- Identify the various ways to store information in the Salesforce Marketing Cloud.
- Identify and apply the diverse testing and sending options within the Marketing Cloud.
- Analyze the results of a send using email tracking and Reports.
- Create filtered or random segments using Drag-and-Drop Segmentation.
- Create filtered segments based on behavioral data (bills).
- Use a query activity to create segment data.
- Produce and carry out an automation to import information and refresh data.
- Build and automate a welcome series for new subscribers using Playbooks.
- Identify when to use a triggered email to send for transnational messages.
- Automate an email drip campaign via Automation Studio.
- Build and automate a welcome series using Journey Builder.
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